Adults that love art often attend gallery showings. Even if they have no intention of buying art, being seen is part of the reason they go. Art communities tend to be much smaller groups within the mainstream of an area. Millions may live in a large city, but few of them will attend an art gallery showing. This is a shame because these showings are generally for new artists in the local area. They have grown up and studied with people that now ignore their professional work.
Many smaller galleries are open to the public on a regular basis. They offer local artists that are up-and-coming a chance to have a showing. This helps the gallery by providing a larger base of potential customers. It helps the artists by displaying their works to people that have an interest in buying art. Both the gallery and the artist can profit from this situation.
There are some galleries that do only private showings. They have an exclusive list of acceptable clientele. By keeping their list exclusive, they have the opportunity to get to know their customers very well. This gives the gallery owner a chance to find art pieces that their customers seek. A private showing at an exclusive gallery is an incredible boost for an artist that is not yet well known. It is an investment in future work that is made by the gallery owner. It shows rare confidence that an artist will continue to progress and become a name in their field.
Few artists can hope to have a private gallery showing in their career. Those that do are the ones that show the most promise. Whether they have a showing at a public art gallery, or a private gallery, an artist that has a showing will be on their way to a more successful career.